Turn Customer Connections Into Business Growth.

Make better use of your customer relationships with targeted campaigns, promotional tools and marketing solutions designed for hospitality businesses.

Your Customers Already Know You. Are You Staying Connected?

Sound familiar? These are the problems we hear about most.

Customer databases that aren't being used
Inconsistent marketing
Difficulty encouraging repeat visits
Limited time to create campaigns
Disconnected marketing platforms

We already work with your POS, so we can help you use the customer information you have to shape what you send and when.

Marketing Built for Hospitality.

From email campaigns to the content that fills your feeds.

Email Marketing

Regular emails that keep your venue front of mind.

EDM Design

Branded email designs built for hospitality.

Promotional Campaigns

Campaigns for specials, events and quieter periods.

Customer Segmentation

Different messages for different customer groups.

Campaign Planning

A clear plan for what goes out and when.

Customer Reactivation

Campaigns that bring lapsed customers back.

Marketing Integrations

Marketing connected to your POS and customer data, where supported.

Social Media Content

Content strategy and regular posts across your platforms.

Food Photography & Reels

Professional photos and short-form video of your dishes and venue.

Website & Local SEO

Your website and Google Business Profile kept current so guests find you.

Turn Customer Information Into Relevant Marketing.

Connected systems help you send the right message to the right customers, and see what's working.

1Customer DataFrom supported systems
2Customer SegmentationGrouped by behaviour
3Marketing CampaignsRelevant messages
4Engagement & ReportingSee what's working

How customer data can be used depends on customer consent, platform capabilities and privacy requirements.

Marketing That Understands Your Hospitality Technology.

We understand how your POS, ordering and customer engagement systems fit together, helping you make better use of the marketing opportunities available through your technology.

Why choose Innovators Direct

Frequently Asked Questions

Something else on your mind? Ask us directly and we'll give you a straight answer.

Can you create email campaigns for our venue?

Yes. Email marketing and EDM design are part of our marketing services. We'll talk through what you need and how often.

Can we use customer data from our POS?

Often, depending on your POS, the data it holds and the consent your customers have given. We'll check what's available and how it can be used.

Do you help with campaign design?

Yes. We help with campaign planning and design, from the message to the layout.

Can campaigns target different customer groups?

Yes. Where your data supports it, customers can be grouped, for example by how often they visit, so each group gets relevant messages.

Can you help promote events or special offers?

Yes. We can help plan and promote events, specials and seasonal offers.

How do we measure campaign performance?

We report on how campaigns perform, such as opens and clicks, and where your systems allow, results linked back to sales.

Related Services

Most venues need more than one piece of the puzzle. These connect closely.

Let's Turn More Customers Into Regulars.

Whether you're launching a promotion, reconnecting with customers or building a more consistent marketing approach, let's talk about your goals.

Or call us on 07 3184 4164